Matt Parker, based in the School of Mathematical Sciences at Queen Mary, University of London, has analysed the locations of 800 Woolworths stores to reveal precise geometric patterns.
"We know so little about the ancient Woolworth stores, but we do still know their locations" explains Matt Parker, "so I thought that if we analysed the sites we could learn more about what life was like in 2008 and how these people went about buying cheap kitchen accessories and discount CDs."
The results revealed an exact and precise geometric placement of the Woolworths locations. Three stores around Birmingham formed an exact equilateral triangle (Wolverhampton, Lichfield and Birmingham stores) and if the base of the triangle is extended, it forms a 173.8 mile line linking the Conwy and Luton stores. Despite the 173.8 mile distance involved, the Conway Woolworths store is only 40 feet off the exact line and the Luton site is within 30 feet. All four stores align with an accuracy of 0.05%.
The bisector of this same triangle then passes through the Monmouth, West Bromwich and Alfreton store locations with an accuracy of 0.5%. There are also grids of isosceles triangles - those with two sides of equal length - on each side of the Birmingham Woolworths Triangle. One such isosceles triangle made with Stafford only has an error of 3% and it points directly at the Northwich Woolworths store that is itself only 0.6% off being exactly isosceles.
Matt Parker concludes that "these incredibly precise geometric patterns mean that the people who founded the Woolworths Empire must have used these store locations as a form of 'landmark satnav' to help hunters find their nearest source of cheap sweets that can be purchased in whatever mix they chose to pick. Well, that or the fact that in any sufficiently large set of random data it is possible to find meaningless patterns of any required accuracy."
Map showing locations and patterns: